The role and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, sure, but what are the other CMO responsibilities which might be essential to understanding the role?
Put merely, the chief marketing officer of an organization has the first responsibility of driving revenue by growing sales through marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to determine firm-wide goals. They will additionally help marketing directors and managers create a marketing strategy that achieves these profit, product, and development goals by a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO needs to have a broad understanding of brand name development, sales management, product, distribution management, and buyer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite just a few completely different hats. They will need to have a particular set of skills or traits to lead the company’s model administration and marketing activities in a way that leads to growth. These are just a few of a very powerful responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of many tricky facets of being a CMO is that some marketing activities may be unpredictable, particularly within the digital and social media age, so making strategic decisions that drive development is a particularly vital responsibility.
Marketing expert: While the CMO doesn’t usually get their palms soiled with the granular tasks of the marketing staff, they still need to be an skilled in all things marketing. The CMO is in the end accountable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
Customer champion: The CMO can be liable for serving as the customer champion in chief, making certain that all marketing activities serve to create model loyalty and make sure the consumer experience is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-centered responsibilities, the CMO is chargeable for leading the artistic side of the company. The CMO ought to be able to nurture the creativity of the marketing department, spurring revolutionary marketing ideas that will assist attract and retain more prospects and lead back to elevated sales growth.
CMOs play a vital function in an organization’s progress and have necessary responsibilities that range from inventive affect to enterprise strategy.
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