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What Does a CMO Do?

Whether or not you’re a startup, small business, or company, the chief marketing officer (CMO) performs a key position in your organization. In case you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will offer you a clear image of what you’ll must establish in your next CMO.

At the moment, we’ll be covering the chief marketing officer’s job intimately, including the necessities and qualifications for the role, as well as the challenges of attracting and retaining top CMO talents.

Chief Marketing Officer Job Description: Abstract

Most know that the chief marketing officer is a C-suite position but many are unclear on the position’s job description. What’s the position of a chief marketing officer and what are the primary responsibilities of the function?

Oversee marketing and advertising initiatives for a company

The very time period chief marketing officer means that the function is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is accountable for spearheading all your marketing and advertising efforts, they are also tasked with leading in such a way that keeps all marketing-related employees working towards your organization’s quick-term and lengthy-time period goals.

Report directly to the chief executive officer

Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is answerable for reporting directly to the CEO. With the CEO making remaining selections on the direction of the group, the CMO is finally liable for buying into the CEO’s vision and implementing strategies that will assist the company achieve its long-time period goals.

This makes the CEO-CMO relationship a highly necessary one, as these two roles working in tandem can drive a lot of the change, growth, and culture at an organization.

Use market research, pricing, advertising, public relations

The CMO ought to be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging every of them to affect your organization’s success, progress, and revenue.

Chief Marketing Officer Job Description: Skills

The CMO must possess a novel and versatile skill set to perform the job properly:

Analytical and artistic thinking

Marketing is each science and art. The CMO ought to understand human psychology, be able to investigate and apply data, and determine problems and their solutions. At the same time, they need to additionally possess the creativity to conjure up new ideas, develop better strategies, and build on what has already been done.

Deep understanding of the model, product, and business

There’s a reason why CMOs need a wealth of experience and years of expertise to take on the responsibilities of the position.

CMOs should possess a deep understanding of not only your organization’s brand, its products and providers, but additionally your niche and industry as a whole. Without this knowledge base, you possibly can’t anticipate your CMO to lead a staff with confidence.

Awareness of authorized, finance, marketing production, and information technology disciplines

While your CMO’s day-to-day responsibilities won’t always involve disciplines equivalent to law, finance, and information technology, they will need to a minimum of exhibit cross-functionality—which is maybe the CMO’s most essential skill.

Knowledge of marketing principles

Of course, your CMO will need to be highly knowledgeable about marketing principles and practices. This is developed via not only a marketing or enterprise academic background but additionally palms-on experience in previous marketing roles.

Chief Marketing Officer Job Description: Schooling and Experience

When hiring for the chief marketing officer position, there are a few completely different qualifications you must consider listing in your job description:

Training

Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but also an MBA or a master’s degree with a specialization in marketing.

There are certain circumstances in which you might make an exception to these educational requirements—corresponding to in case you are looking to promote an employee from within. Typically, this type of worker has significant company experience to make up for the lack of education. This is usually somebody who you will have already begun priming for the position and see as a key part of your group’s long-term future.

Expertise

As for experience, there are two factors to consider—marketing experience and leadership experience. You need to be looking at candidates who have roughly 10 years of experience (or more) in marketing or enterprise development, and those same candidates also needs to have no less than 3-5 years of experience in a senior leadership position—whether it’s in C-suite positions or other higher administration roles.

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