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What Does a CMO Do?

Whether or not you’re a startup, small enterprise, or company, the chief marketing officer (CMO) plays a key function in your organization. Should you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will provide you with a transparent picture of what you’ll have to identify in your next CMO.

Right now, we’ll be covering the chief marketing officer’s job intimately, including the necessities and qualifications for the function, as well as the challenges of attracting and retaining top CMO talents.

Chief Marketing Officer Job Description: Summary

Most know that the chief marketing officer is a C-suite position but many are unclear on the position’s job description. What’s the role of a chief marketing officer and what are the first responsibilities of the role?

Oversee marketing and advertising initiatives for an organization

The very time period chief marketing officer means that the position is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is answerable for spearheading all your marketing and advertising efforts, they are additionally tasked with leading in such a way that keeps all marketing-associated staff working towards your organization’s quick-time period and long-time period goals.

Report directly to the chief executive officer

As the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is liable for reporting directly to the CEO. With the CEO making final selections on the direction of the organization, the CMO is ultimately chargeable for buying into the CEO’s vision and implementing strategies that will assist the company achieve its long-term goals.

This makes the CEO-CMO relationship a highly important one, as these two roles working in tandem can drive a lot of the change, growth, and culture at an organization.

Use market research, pricing, advertising, public relations

The CMO ought to be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging every of them to affect your organization’s success, growth, and revenue.

Chief Marketing Officer Job Description: Skills

The CMO needs to possess a singular and versatile skill set to perform the job properly:

Analytical and inventive thinking

Marketing is both science and art. The CMO should understand human psychology, be able to research and apply data, and determine problems and their solutions. At the identical time, they should also possess the creativity to conjure up new ideas, develop higher strategies, and build on what has already been done.

Deep understanding of the model, product, and industry

There’s a reason why CMOs need a wealth of experience and years of experience to take on the responsibilities of the position.

CMOs ought to possess a deep understanding of not only your organization’s brand, its products and services, but additionally your niche and business as a whole. Without this knowledge base, you can’t anticipate your CMO to lead a group with confidence.

Awareness of legal, finance, marketing production, and information technology disciplines

While your CMO’s day-to-day responsibilities might not always contain disciplines corresponding to law, finance, and information technology, they will need to a minimum of exhibit cross-functionality—which is maybe the CMO’s most important skill.

Knowledge of marketing ideas

After all, your CMO will need to be highly knowledgeable about marketing rules and practices. This is developed by means of not only a marketing or enterprise educational background but also fingers-on experience in past marketing roles.

Chief Marketing Officer Job Description: Schooling and Expertise

When hiring for the chief marketing officer position, there are a few completely different qualifications you need to consider listing on your job description:

Training

Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but also an MBA or a master’s degree with a specialization in marketing.

There are certain circumstances in which you would possibly make an exception to these educational necessities—equivalent to if you are looking to promote an employee from within. Typically, this type of employee has significant company expertise to make up for the lack of education. This is often someone who you have already begun priming for the role and see as a key part of your organization’s long-time period future.

Expertise

As for experience, there are two factors to consider—marketing expertise and leadership experience. You should be looking at candidates who’ve roughly 10 years of expertise (or more) in marketing or business development, and those self same candidates should also have no less than three-5 years of expertise in a senior leadership role—whether it’s in C-suite positions or other higher administration roles.

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